April 28, 2021 -

LEXUS × SPREAD: The Path of Color

From April 28, the INTERSECT BY LEXUS – TOKYO ground-floor Garage hosts “The Path of Color,” an installation created in collaboration with the creative artists SPREAD.

Enter the space and experience a vibrant vista of “paths” that seem to float boundlessly in midair among the colors. The Garage is transformed by a vermilion net symbolizing human existence and over which fragments of color unfold to represent the various paths we take through life. Explore the interactive nature of the installation, where sounds and images on the digital screen change in response to the movements of people and other conditions in the space.

This exhibition is intended to conjure up a positive outlook for the future through the power colors have to stir our imaginations, spark memories, or stimulate the senses.

The pieces of color are individually produced using an old letterpress printing machine, which lends the installation a distinctly warm and characterful aura. The gradations are reminiscent of the body color of LEXUS vehicles, subtly shifting moment by moment due to fluctuations in the light. This matches the LEXUS mindset of “Time in Design“, which encapsulates a specifically Japanese kind of aesthetic that prizes the momentary allure found within seasonal and environmental changes. Through this art installation, sense the richness of fleeting scenes of beauty such as cherry blossom petals fluttering to the ground in spring or the leaves turning red in autumn and search the “paths” for the one that is unique to you.

Guests will have the opportunity in the venue to actually tear off paper printed in various colors and add their own newly created “path” to the installation.

Exhibition period: from Wednesday, April 28, 2021

SPREAD and INTERSECT BY LEXUS – TOKYO have previously worked together on a wide range of projects. One example is the series of vividly colored “flag partitions” currently in use at INTERSECT BY LEXUS – TOKYO as a coronavirus countermeasure. Employing the mesh filters from car engines and air conditioning, these partitions are specially processed to give them antiviral properties. Depending on the angle, the density of the colors in the mesh material shifts and conjures up a different visual look. Subtle and unobtrusive, even when placed directly between two people facing one another, these partitions blend in superbly with the INTERSECT BY LEXUS – TOKYO interior and actually enhance the mood of the space. In this way, the design flips the demands of the coronavirus pandemic into a positive that adds new value to everyday life. In June 2019, INTERSECT BY LEXUS – TOKYO also hosted SPREAD’s After-Image, an installation that used colorful tape to create a unique representation of an afterimage as seen from the window of a car.

Hirokazu Kobayashi and Haruna Yamada’s SPREAD undertakes creative projects that incorporate and expand various memories and advocate a fusion of color and concept. Its project Life Stripe, which builds up a record of daily life through bands of color, has been exhibited widely both in Japan and overseas. Its other major projects to date include the Roppongi Color Canyon installation at Tokyo Midtown, the tenth-anniversary graphic design for the National Art Center, Tokyo and the Tsubame-Sanjo Factory Festival event.