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February 26, 2019 - March 15, 2019

Journey on the Tongue: Experience a sensory exploration of taste

From February 27th to March 15th, 2019, INTERSECT BY LEXUS – TOKYO hosts a radically new kind of food experience that hones the body’s inner senses while traveling through an incredible world of taste. “Journey on the Tongue” is a participatory exhibition that allows guests to rediscover their instincts and sharp senses as they explore a series of sensory stimulations.

The journey begins with selecting one aroma from the twelve scents blended especially for the exhibition. This aroma becomes the compass guiding guests to their destinations as they taste food artworks arranged in harmony with the fragrance.
Experiencing multiple sensations of touch, smell, sound, flavor, texture, and temperature, everything synthesizes in the mouth to provide a sense of time passing and spatial movement. And by taking the journey simultaneously with others, guests share these special feelings and sensations, further deepening the experience and the impression it leaves behind. Guests also have the opportunity to purchase part of the experience in the form of three-flavor sets to continue enjoying the memories of their journey.

For the cars that LEXUS makes, the five senses also play a very important part. So finely attuned to quality that even the slightly imperfection is noticed, LEXUS is devoted to producing vehicles that satisfy all the senses of its customers. This event is inspired by the uniquely LEXUS emphasis on craftsmanship and the senses.

Visit INTERSECT BY LEXUS to experience this whole new kind of journey that is the result of a partnership between the artist Ayako Suwa, known for her food installations that dazzle all the senses, a tactile device by Yasuaki Kakehi, the media artist investigating fresh realms of touch, and the sound artist evala, whose work expands the spatial experience of sound.


Period: February 27th - March 15th, 2019 / 12:00–19:00

Taste of Journey Set of 3 Flavors (limited availability)
1,500 yen, incl. tax / 500 yen per flavor, incl. tax
- Freedom & Transcendence
- Wildness & Meditation
- Madness & Rapture

Ayako Suwa
Artist / Director, food creation
Born in Ishikawa Prefecture, Ayako Suwa graduated from Kanazawa College of Art and launched food creation in 2006. In 2008, she held her first solo exhibition, “sensuous food, emotional tastes,” at the 21st Century Museum of Contemporary Art, Kanazawa, presenting examples of food that can be savored like human feelings. She has since created “guest restaurant” performances, the dining experience “Journey on the table,” and food installations at venues in Tokyo, Fukuoka, Singapore, Paris, Hong Kong, Taipei, Berlin, Barcelona, and more. In 2014–15, she oversaw “Taste of Curiosity — Museum of Curiosity,” an exhibition at the 21st Century Museum of Contemporary Art, Kanazawa commemorating the museum’s tenth anniversary, in partnership with the University of Tokyo’s The University Museum. Creating food art that explores the human instincts of desire, curiosity, and evolution, Suwa presents new values for food that are neither gourmet tastes, nutrition, nor an energy source.

Tactile Device
Yasuaki Kakehi
Interactive media researcher, media artist
Born in Kyoto in 1979, Yasuaki Kakehi earned a PhD in interdisciplinary information studies from the University of Tokyo in 2007. After working at such places as Keio University’s Shonan Fujisawa Campus, plaplax ltd., and MIT Media Lab, he established a new research lab from 2018 as an associate professor at the Interfaculty Initiative in Information Studies, University of Tokyo. Using cutting-edge technology, he pioneers physically interactive forms of expression that expand human senses and perceptions as well as the characteristics of physical materials. In addition to his engineering research output, he has exhibited widely in Japan and abroad at Ars Electronica, SIGGRAPH, and more, and his many accolades include the ACM CHI Best Paper Award (2017), Good Design Best 100 (2012), and the 2014 Commendation for Science and Technology (Young Scientists’ Prize) by the Minister of Education, Culture, Sports, Science and Technology. His recent publications related to the theme of tactility dealt with in this exhibition include A Beginner’s Guide to Tactile Fun: Coming into Touch with the World as if for the First Time (Asahi Shuppan).

Sound
evala
Musician, sound artist
A groundbreaking electronic music artist working in Japan and internationally, evala uses 3D (spatial) audio systems as new kinds of musical instruments. He launched the See by Your Ears project in 2016 to create new kinds of auditory experiences. Constructing phenomena where sound behaves dynamically like a living creature, evala develops what he calls “spatial composition” as a new means of making music. His major work includes Otocyon megalotis (Sonar+D, Barcelona, Spain 2017), Our Muse (Asia Culture Center, Gwangju, South Korea, 2018), and Acoustic Vessel Odyssey (SXSW, Austin, 2018), a 576-channel sound installation using the Sonic Surf VR spatial audio technology suite by Sony. He also works as a sound producer for stage and film productions as well as public spaces, employing a wide range of cutting-edge technology systems.

In cooperation with Nihon Firmenich K.K., OKAMURA CORPORATION


food creation
http://www.foodcreation.jp/en/